"pop 2 it" summer campaign
"pop 2 it" summer campaign
"pop 2 it" summer campaign
Copywriter
this is me
People call me Griffin.
​
Others call me Gryffindor. I'm hoping you can come up with something more original in the future.
​
For a little about me, I like writing ads.
For a lot about me, I like writing great ads.
Any more info and I think we both know we’d be wasting each other’s time. The document with accomplishments is below—also known as a resume.

RELEVANT WORK EXPERIENCE
Razorfish / Copywriter / Detroit, MI—November 2021-Present
• Wrote web, social and email copy for Ram Trucks, Jeep, FIAT, Alfa Romeo, Chrysler and Dodge
• Created social copy for Zepbound
​
TMV Group / Freelance Copywriter / Milford, MI—November 2020-November 2021
• Wrote social, OLA, OLV, blogs and email copy for Faygo, Old Nation Brewing, RIP IT Energy Fuel, AEPC Health, Everfresh, Clear Fruit, OMPT Specialists, Paragon and M^Powered Baseball
• Created and shot TikToks for RIP IT Energy Fuel
Bloom Social, LLC / Copywriter / Grand Rapids, MI—May 2019-April 2020
• Wrote 400 Facebook, Instagram and Twitter posts for Holiday Bar and Animalopes accounts
Spring Meadow Nursery / Marketing Intern / Grand Haven, MI—May 2019-November 2019
• Composed trade advertisements, press releases, social media posts and newsletters
• Branded two plant varieties, Wee Bit Giddy and Wee Bit Grumpy, for Proven Winners ColorChoice
GTB / Greenhouse Futures Participant / Remote—July 2020-August 2020
• 1 of 20 participants in a 6-week virtual learning program for career enrichment and professional development
WPP / WPP NextGen Leader / Remote—June 2020-August 2020
• Participated in a 10-week virtual learning program for early career talent to experience WPP culture, connect with WPP leaders, and learn the business
​
CD Exchange / Copywriter / Grand Rapids, MI—Spring 2018
• Crafted copy for social media, print, and outdoor tactics based on strategy
​
AWARDS
• Best Retail Online Video — "All In," All Balls Racing Group—May 2023
• Best Social Media Campaign — "Devour the Night," Tiger Lights—May 2023
• Gold Addy for Video — "Happy Complaining," Adobe—February 2021
• Fourth Place in the Nation for Adobe Advertising Campaign — “Your Campaign Copilot,” Adobe—June 2020
EDUCATION
Grand Valley State University / Allendale, MI – Communications Major / Advertising and PR Minor—2016-2020
• 3.8 GPA
• Dean’s List for 7 semesters
​
EXTRACURRICULARS
AAF National Student Advertising Competition / Integrated Promotions Director / Grand Valley State University—August 2019-June 2020
• Awarded fourth place in the country out of 102 universities
• Led a group of five students in producing promotions for the client of the competition
• Wrote copy for 16 tactics
​
GVSU Advertising Club / Copywriting Director and Co-Events Chair / Grand Valley State University—August 2019-May 2020
• Wrote, edited, and published 15 blogs on the Ad Club’s WordPress site
• Produced promotional copy for Facebook, Twitter and Instagram posts and flyers around campus
• Organized Creative Crawl event by contacting advertising professionals for agency tours
SKILLS
• Experienced in Facebook, Twitter, Instagram, LinkedIn, Wordpress, Slack, Wix, Hootsuite and Trello
• Comfortable using Adobe Photoshop and Adobe XD